The “HELLO” furniture collection by Denys Sokolov, co-founder of SVOYA Studio, was created to offer more than just functionality. Its goal is to inspire and uplift users. Each piece in the collection can change the atmosphere of a room, adding distinctiveness and unique character.
Kateryna Sokolova, NOOM’s artistic director, stresses that furniture should do more than just fill a space – it should inspire and uplift. “With ‘HELLO’ we want to redefine how people perceive and interact with furniture. Each piece in the collection is an invitation to express creativity, expressiveness and a personal connection to the interior, transforming the space into a living reflection of the individuality of its inhabitants,” says Kateryna.
Designer Denys Sokolov explains that the name “HELLO” came about during the creative process, when the almost-completed chair “greeted” him with a friendly wink. The name perfectly captures the essence of the collection – it is playful, friendly, charismatic and inviting. The “HELLO” collection is more than just furniture – it’s a step towards collectible design. All pieces in the collection offer the opportunity to enhance the aesthetics of any space with exclusive materials and finishes.
It took almost a year to create the HELLO collection, during which the NOOM team dedicated itself to perfecting every detail. Many test versions were created and refined until perfection in proportions and comfort was achieved. The understanding that every interior is unique resulted in a wide range of personalization options to customize every element of the HELLO and make it truly unique.
The HELLO collection from NOOM is more than just furniture – it’s an invitation to creativity and self-expression. Each piece in the collection is carefully designed to transform a space into an expressive reflection of the individuality of its users, while offering comfort and style. Explore the HELLO collection and discover how it can transform your interior.
